Pura Vida Miami
Lifestyle Branding • Campaign Design • Packaging
THE CONCEPT
As a Graphic Designer at Pura Vida Miami, I contributed to the evolution of the brand’s wellness-driven visual identity across print, digital, packaging, and in-store experiences. Through color, typography, and playful graphic elements, my work translates Pura Vida’s energy into cohesive and engaging brand touch points.01/ Campaigns & Collaborations
Summer Fridays x Pura Vida Miami
Summer Fridays x Pura Vida Miami
Coconut Cult x Pura Vida Miami
Coconut Cult x Pura Vida Miami
Coconut Cult x Pura Vida Miami
Miami Vice Smoothie Campaign
Miami Vice Smoothie Campaign
Miami Vice Smoothie Campaign
Summer Fridays x Pura Vida Miami
Summer Fridays x Pura Vida Miami
Cymbiotika x Pura Vida Miami
Cymbiotika x Pura Vida Miami
Brown Bee x Pura Vida Miami
02/ In-Store & Environmental Design
03/ Email Marketing
04/ Branding
05/ Other Brand Applications
