maré swimwear

Swimwear · Brand Identity · Packaging

THE CONCEPT

Inspired by the forms and textures of the sea, I developed Maré as a conceptual swimwear brand exploring the intersection of nature and contemporary design. I began by looking at the intricate lines of seashells, shifting currents, and the movement of water, using these details as a foundation for original textile patterns. From there, I built a visual identity around expressive hand-drawn lettering, vibrant coastal hues, and tactile, sun-faded imagery, creating a cohesive brand world that feels both playful and considered.
02 / Identity
03 / Packaging & Art Direction
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WILLOW

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ALEXIS LAUREN