PURA VIDA MIAMI
Lifestyle • Brand Identity • Packaging
THE CONCEPT
As a full-time Graphic Designer at Pura Vida Miami, I contribute to the evolution of the brand’s vibrant, wellness-driven visual identity across print, digital, packaging, and in-store experiences. Through color, typography, and playful graphic elements, my work translates Pura Vida’s energy into cohesive and engaging brand touchpoints.01/ Campaigns & Collaborations
02/ In-Store
03/ Art Direction
