Miansai
Jewelry · Creative Direction · Marketing · Graphic Design
THE CREATIVE APPROACH
During my internship at Miansai, I contributed to creative development across marketing campaigns and content, helping translate the brand’s aesthetic into cohesive visual narratives within the fashion space.I developed a series of campaign visuals exploring scale and perspective through the juxtaposition of miniature figures and oversized Miansai jewelry pieces. Using playful, unexpected compositions, the creative direction brought the jewelry to life while highlighting the details, form, and craftsmanship of each piece. The project explored a fresh approach to product storytelling through imaginative visual marketing.01 / A Matter of Scale
Contributed to the creative direction and execution of a campaign highlighting the versatility of the brand's jewelry. Set on a tennis court, the shoot paired athletic wear with everyday accessories to demonstrate how Miansai pieces can be styled beyond traditional occasions. Through model styling, jewelry placement, and lifestyle imagery, the campaign showcased the brand's pieces as effortless additions to everyday wear.02 / In Play
Designed a series of social media graphics to introduce and promote curated Miansai playlists. Each playlist was given its own visual identity through typography, color, and layout, creating a cohesive collection of digital assets that reflected the mood and personality of each selection. The series extended the brand experience beyond jewelry, connecting music, lifestyle, and visual storytelling.03 / The Sound Edit
